The client – a global information services company – was running multiple, disparate marketing campaigns that were over exposing and confusing customers and prospects. They needed support to create a customer focused campaign.
Atos were seeking support to differentiate themselves in the highly competitive SAP S4Hana market. Previously, they were perceived as a niche player and were therefore often overlooked by their customers in this space.
Radware needed extra support to identify, engage, and build relationships with key stakeholders in 3 of the partners marketing teams, and encourage them to execute campaigns to their customers – in an efficient way.
Atos is the global leader in secure and decarbonized digital with a range of market-leading digital solutions along with consultancy services, digital security and decarbonization offerings; an end-to-end partnership approach.
Coterie undertook market research and interviewed key stakeholders within Infoblox in order to identify unique key messaging elements and create a compelling value proposition that resonates in the market.
When McAfee approached us, they had a number of assets created, but these assets weren’t locally optimised for specific, strategic markets and geographies. They were consistently seeing low conversion rates for these assets.