Enabling partner marketeers through practical online learning

Part of Coterie, Coterie Academy is an exclusive provider of practical partner marketing training. Created in collaboration with industry leaders, our training is designed for professionals at all levels. Whether you’re starting from scratch or looking to enhance your existing skills, our courses will guide you through every stage of partner marketing.

Get access to all three courses

For just £85 you can access all three of our dedicated partner marketing courses, including our CIM recognised and CPD certified ‘Practitioner in Partner and Ecosystem Marketing’ course. Available online, you can learn at your own pace.

Online course: Basics of partner marketing

Ideal for beginners, this course lays the foundation for building a successful partner program. You’ll gain essential skills and templates, making it a great starting point for those new to collaborative marketing or product management roles.

Online course: Multi-ingredient ecosystem marketing

This course takes your knowledge to the next level, focusing on the complexities of ecosystem marketing. It’s designed for those already in the field, looking to deepen their understanding of ingredient branding and co-marketing.

Online course: Practitioner in partner & ecosystem marketing

As the most advanced offering, this practitioner training is for those ready to take a significant step forward. It covers everything from building a partner-first approach to crafting joint value propositions and developing comprehensive go-to-market plans. This course is ideal for professionals seeking to master the art of partner and ecosystem marketing.

Access all three courses for just £85

Sign up now for instant access to our learn-on-demand partner marketing courses

Meet your course leaders

Our courses are delivered by Helen Curtis, Lizi Johnson and Dawn Morris.

Helen Curtis

Helen Curtis

Coterie founder and University Lecturer

Helen is passionate about putting partner marketing on the map. An agency founder, University lecturer, and author of ‘How To Be a Boundary Spanner’, Helen dedicates much of her time to empowering and enabling partner marketeers through training, leading Coterie Connect and working with clients.

Lizi Johnson

Lizi Johnson

Partner Marketing Lead

Lizi is an experienced Partner Marketing Lead, delivering exceptional work for our clients at Coterie. A specialist in developing and executing GTM (go-to-market) plans, Lizi has worked with brands including Atos, NTT, HPE Aruba and many more.

Dawn Morris

Dawn Morris

Content and Value Propositions Lead

Dawn is an exceptional value proposition specialist. Working in the B2B space for over six years, Dawn has delivered content and joint value propositions for a range of IT and technology clients.

Frequently Asked Questions

How long does the course take?

For the ‘Basics of partner marketing’ and ‘Multi-ingredient ecosystem marketing’ courses you should allow two hours for watching the online learning videos, plus additional time to complete the quizzes. Our ‘Practitioner in partner and ecosystem marketing’ course takes 3-4 hours.

Will I receive a recognised qualification?

Our ‘Practitioner in partner and ecosystem marketing’ course is recognised by CIM (Chartered Institute of Marketing) and accredited by CIPD (Chartered Institute of Personnel Development). We are currently working on having our other courses recognised.

How long will I have access to the course for?

Once you’ve purchased our courses, you will have access forever, so you can learn at your own pace.

Can I revisit the course materials once I’ve completed them?

Absolutely. You can return to access the course materials whenever you like, for as long as you like.