How to create a strong foundation for partner marketers in times of disruption
In today's business world, companies face an unprecedented level of disruption and change. It can be particularly challenging for partner [...]
How to make more with less in partner marketing, with Elke Behrend, Finastra
Our client, Elke Behrend, Partner Marketing Lead for Europe at Finastra, gives us her experience, insight, and best practice [...]
5 simple steps to making your content go from ‘oh so last year” to on trend in 2023
For many of us, kicking off the new year is the ideal time for a fresh start. There’s something about [...]
A warm welcome to Coterie thoughts from our new Digital Director
So as first days go, a trip to London to spend the afternoon having a Christmas party is a wonderful [...]
Making the most of what you have is better than doing more with less
Measurement needs to be considered while you are defining your goals and objectives – that means right at the very beginning of your GTM strategy. Find out more.
What Forrester’s 2023 global predictions mean for partner marketers
Measurement needs to be considered while you are defining your goals and objectives – that means right at the very beginning of your GTM strategy. Find out more.
5 reasons why measurement should be part and parcel of your GTM strategy
Measurement needs to be considered while you are defining your goals and objectives – that means right at the very beginning of your GTM strategy. Find out more.
Better together: How a marketing agency can boost your in-house marketing teams
It’s a common misconception when it comes to investing in marketing that you need to choose between an in-house marketing [...]
Coterie launches Coterie Community following Innovate UK grant win
Channel and partner specialist receives £194,000 funding and launches first vendor-agnostic community to bring partner marketers together Partner strategy and [...]
Hello? Is it me you’re looking for?
The tech persona. There is a pile of these as deep as the technology stack is high. Yet somehow, whenever [...]
Partner Value Propositions: Isn’t what you deliver more than the sum of its parts?
Technology is exciting, dynamic – and multi-faceted. Tech and telco solutions and services typically incorporate many innovations, devices, features, services [...]
Stop saying yes to distress; how to elevate your channel marketing today and get noticed
Considering that over 64% of all IT spend dollars flow indirectly - equating to $2.26 trillion - according to Forrester, [...]
