Proof of execution: we’re here to support you through every step of your MDF journey
Marketing development funds are investments given by vendors to channel partners. Many partners depend on MDF to boost their
Building your personal brand on LinkedIn: the art of thought leadership through knowledge sharing
In today's digital landscape, establishing yourself as a thought leader is not just about self-promotion; it's about contributing valuable
Coterie + Atos nominated for ‘best use of data’ UK Content Award
We are incredibly excited to share that our team, alongside our clients and friends at Atos,
Co-brand guidelines: helping your partners put their best foot forward
In the B2C space, co-branding comes in all shapes and sizes. There are some great examples (Apple + Nike),
Mental Health Awareness Week: Creating a psychologically safe and supportive culture for our team
How do you get the best out of a team of creatives and marketeers? For us, we support their
Meet the MDF heroes: helping you to navigate marketing development funds
Marketing developments funds are pots of investment given by vendors to channel partners to invest in the marketing of their
A week in the world of marketing: my work experience at Coterie
Last week we welcomed Ella to the team for her work experience week. Interested in a career in
Coterie: Enabling ecosystem professionals through consultancy, community and courses
We are incredibly excited to share that the Coterie Community is now part of our Coterie and will transition
International Women’s Day: The women who inspire us to follow our passion
Today is International Women’s Day. And as a female-lead business, we couldn’t let the day pass us by without
Always Generating Demand in Partner Marketing: Boosting Engagement and Sales
Written by Tom Wycks Delivery Director In his latest insight piece Tom discusses the importance of adopting an
Vendor integration: How to weave your vendors into the fabric of your marketing strategy
Imagine your marketing strategy as a roll of woven cloth. A strange analogy, we know – but bear with
A decade of evolution: what we can learn from the past 10 years
Some of the challenges for partner marketeers that we faced back in 2013, when we started Coterie, remain challenges