Why Coterie?

Why Coterie?2024-03-18T12:59:08+00:00

Your partner GTM ecosystem enablers

We exist to help you collaborate with your partner ecosystem and;
bring your products and services to market, connect you with like-minded people
and equip you and your teams to become great practitioners.

Defining the partner ecosystem:

Where an organisation collaborates with multiple partners to bring its products or services to market.

Coterie is a team of experts and enablers working to make your role as a partner ecosystem professional easier.  

Putting ecosystems on the map

Partner marketing has come a long way in the last 10 years, and so have we. In 2020 we partnered with the University of Huddersfield to conduct a joint piece of research exploring the critical success factors in partner marketing. Titled ‘Ecosystems 2.0’, it highlighted partner marketing as the ‘Cinderella’ of the marketing world, and the importance of adopting an ‘ecosystem’ mentality.

Reflecting on this report in the back of a taxi on a work trip to the States, our Directors Helen and Jo made a commitment to ‘fight for the right for partner marketing (well, they sang it!). What followed was a heightened focus of their commitment to empower and enable partner marketeers through; the first dedicated community of its kind, a range of practical courses for ecosystem professionals and book covering everything they have learnt over the past 10 years.

Going back to the Cinderella analogy highlighted in our report, Coterie is a fairy godmother ecosystems professionals – enabling them to do their best work and deliver greater results.

Jo Dunkley

Coterie exists to enable all ecosystem professionals. Whether you need an extended team for your project, want to share industry insights and expertise with your peers, or develop your skills with our dedicated courses…

~ Jo Dunkley, CEO

Helen Curtis

Coterie is where academic theory is put to to the test. Many of our models and methodologies have been evolved alongside our clients. Collaboration and innovation is at the heart of everything we do…

~ Helen Curtis, Founder

Innovation, academia and expertise

Everything we do at Coterie is underpinned by a solid foundation of research, innovation and decades of expertise. Our links with the University of Huddersfield puts us in a unique position where we can put academic theory to the test; applying this knowledge to our work with clients to develop innovative and effective models, methodologies and streamlined processes. Likewise, we’re joined by leading ecosystem professionals from some of the world’s largest digital and technology organisations in Coterie Connect. Through facilitating monthly virtual meet ups and in-person events, we witness the changes and challenges ecosystem professionals are facing as they happen, feeding this into our services, our courses, and future insight and research pieces.

The saying goes that ‘knowledge is power, and knowledge shared is power multiplied’. All of the knowledge we gain is shared – enabling ecosystem professionals through all aspects of our work.

A book by ecosystem professionals, for ecosystem professionals

How to be a boundary spanner is a practical guide for B2B and B2C partner, channel and ecosystem marketeers. Written by Helen and Jo, with contributions from the Coterie team and Coterie Connect, it’s a hands on guide for the unsung marketing heroes who manage to balance with one foot in one organisation, and one foot in another.

Our wonderful team of experts work around the globe

Meet the Directors

Jo Dunkley
Jo DunkleyCEO
Helen Curtis
Helen CurtisFounder & Consultant

Our client success team

Gillian Clark
Gillian ClarkClient Success Team Lead
Harriet Beckett-Trevor
Harriet Beckett-TrevorCustomer Success Director
Noah Mizrahi
Noah MizrahiCustomer Success Executive

Our partner marketing services and marketing consultancy team

Lenique Potgieter
Lenique Potgieter Head of Design
Elizabeth Johnson
Elizabeth JohnsonPartner Marketing Lead
Shelley Hutton
Shelley HuttonValue Proposition & Content Lead

Our operations team and technical development team

Holly Pugh
Holly PughOperations Director
Mike Curtis
Mike CurtisTechnical Lead

News and insights

World-class technology companies trust Coterie.

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