“For me, the Coterie Community addresses the need for partner marketing to become more of a science. Partner marketing is hugely valuable but misunderstood within many businesses. Together we can collectively set standards, define the science, and explore new ways of communicating our value. This is even more critical as customers look for suppliers with strong collaborative partner ecosystems and relationships to deliver the transformation they need.”

“For a long time I have been looking for a professional community that can support and help me be successful. Like so many of my peers I woke up one day to the realisation that I was now in Partner Marketing, (this may only make sense to other partner marketers). Since then I have agonised about which professional community to join – from marketing associations to management forums. When Coterie approached me to become a founding member of the Partner community there was a light bulb moment. Since joining I have been immersed in relevant content and networking with a group of other lost souls looking to put Partner Marketing, that mix of commercial and marketing strategy and execution, on the map.”

“The Community is a unique place for partner and ecosystem marketers to come together. After leaving the first Community dinner, I made lots of new friends and connections, people who understood me, understood the struggles that I go through daily, people I can learn from, people I can provide some, “Here’s how I’ve done it.” There was no one in the room you had to tell what partner marketing or channel marketing was, and that’s lovely because we all spend a lot of time convincing people to understand what the channel does, who they are, what we do, and why we add value.”