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The Partner
Marketing Experts.

We help you drive better ROI in your partner ecosystems through strategy, value propositions, content, and digitally-enabled campaign execution. We offer the extra pair of hands your marketing team needs.

We are the only partner marketing agency to have a proven, university-backed and industry recognised methodology. This methodology forms the basis of our compelling content and award-winning campaigns that will engage your target audience.

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Our Connected Experience virtual event showed that great things can be achieved in unprecedented times. With Coterie’s support in helping us to collaborate so effectively with our partners and ensuring we presented a joined-up approach and message to our mutual end-customers, we know that we have a winning formula for virtual events for the years ahead.”

Alison Griffiths Marketing Lead for FS&I Atos

The Partner Marketing Experts.

We can help you get a better return from your investments in your partner ecosystems through strategy creation to managed execution or team training.

We are the only partner marketing agency to have a proven, university backed and industry recognised methodology which we follow to create compelling content and well-crafted campaigns to inform and engage your channel sales and customer audiences. We also offer an extra pair of hands to execute campaigns if bandwidth is limited, or we can educate your marketing teams so they can use our methodologies and templates themselves.

Quote icon

Our Connected Experience virtual event showed that great things can be achieved in unprecedented times. With Coterie’s support in helping us to collaborate so effectively with our partners and ensuring we presented a joined-up approach and message to our mutual end-customers, we know that we have a winning formula for virtual events for the years ahead.”

Alison Griffiths Marketing Lead for FS&I Atos

What are you looking to do? What’s your objective?

WE CAN HELP

World-class technology companies trust Coterie.

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Our
services

Our services help organisations identify the right partners, attract the right partners and work collaboratively with partners to drive revenue opportunities.

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Partner
assessment

If your team never quite gets the results they expect, we can identify improvement areas to get your partner marketing back on track and drive future success.

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Partner
selection

We have developed a tool which qualifies and ranks your partners and recommends a short list of partners to focus on, all founded in fact rather than opinion.

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Partner
stakeholder
mapping

The key to a successful partnership is rapport. This is well documented in our ‘Seven Factors of Successful Partner Marketing’ research.

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Programmatic
partner
marketing

If you manage lots of different vendors but don’t feel in control of the marketing that is executed or that it delivers on your overall objectives, we can help.

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Joint value
proposition
development

No partner relationship is the same and it’s important that the value of each relationship is understood by stakeholders and clearly communicated to customers.

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Go-to-market
strategy &
implementation

A successful GTM plan means having the right message targeted at the right person at the right time through the right channel. Our methodology delivers results.

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Partner
marketing
services

We provide partner marketing services to vendors looking to accelerate success with partners and to partners looking to manage vendors more programmatically.

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Partner
account-based
marketing

Our team can help you identify the right partners from your portfolio and build the right plan with them to deliver conversations and incremental opportunity.

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