Technology partnership redefined to drive
growth, revenue and ROI in an era of
constant and unpredictable change.

As the world shifts to cloud and as-a-service – and your go-to-market gets more complicated as competitors become partners and vice versa – you need a marketing partner who intuitively understands all of this. A team of marketing experts who are already embedded in the partner ecosystem marketing world.

That’s us

We’re dedicated to elevating and evolving partner marketing as the demands placed on it change with the times, so you deliver stellar results every time.

Coterie helps the world’s leading technology providers, service providers and systems integrators, to keep delivering revenue growth and marketing ROI by optimising their resources and assets, while delivering marketing innovation that’s designed to drive results faster.

Coterie were a highly engaged, smart team. They took the time to understand what we wanted to achieve, took ownership for managing stakeholders and, by bringing together a diverse set of capabilities were able to take control in a highly responsible way to deliver results. Their methodology saved a tonne of time whilst delivering quality tools to support the partnership.”

Gary Burt
Cloud Technologist and Business Strategist, Atos

Working with Coterie has given us access to a range of industry experts – channel, cybersecurity, marketing and messaging, vital in helping ensure the highest market relevance in all that we undertake with them. They are an extension of my team, always delivering efficiently and to the highest standard.”

Lily Lazareski
Senior Global Channel Marketing Manager, Infoblox

Our services


Growth and
lead marketing
Sales, success &
support enablement

Content optimisation
& creation

Customer &
eco-system analysis

Value propositions
& positioning

Making more with less

How can you make your marketing budgets and resources stretch further, and still deliver impact and leads?!

Download our free eBook today.

Customer stories

Customer First campaign

The client – a global information services company – was running multiple, disparate marketing campaigns that were over exposing and confusing customers and prospects. They needed support to create a customer focused campaign.

GSI joint marketing programme

Radware needed extra support to identify, engage, and build relationships with key stakeholders in 3 of the partners marketing teams, and encourage them to execute campaigns to their customers – in an efficient way.

Partnership Marketing Re-defined.

The shift in how technology is accessed and consumed is driving big changes in marketing. Understand the impact, the rise of ecosystem marketing, and how we address marketers need now in our guide: ‘Partnership Marketing Re-defined’.

News and insights

World-class technology companies trust Coterie

The Coterie Community is a new Not-For-Profit organisation that brings together partner, channel, and alliance marketers. The community, which has been created with the University of Huddersfield and Innovate UK, puts partner marketing on the map, creating a space where marketers can Connect, Share and Learn.

Connect – Meet your peers at monthly, quarterly, and annual events and awards

Share –
Share ideas and benefit from new research and thinking with our digital community

Learn –
Grow and learn new skills with virtual and in-person training plus a wealth of online resources

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