The Partner
Marketing Experts.

We are a dedicated channel & partner marketing strategy & execution team

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Year-on-year growth in our security business has been remarkable, with orders and revenue increasing significantly. Aside from the numbers, and largely thanks to Coterie, the collaboration between Fujitsu and our vendor partners is more streamlined, effective and far easier to manage. That’s a very big deal to us and we are delighted with the outcome."

We are the only channel marketing agency to have a proven, university-backed and industry-recognised, methodology which we follow to execute solutions that help you create, manage and measure your partnerships from channel through to end user.

The Partner Marketing Experts.

We are a dedicated channel and partner marketing strategy and execution team.

We are the only channel marketing agency to have a proven, university-backed and industry-recognised, methodology which we follow to execute solutions that help you create, manage and measure your partnerships from channel through to end user.

Year-on-year growth in our security business has been remarkable, with orders and revenue increasing significantly. Aside from the numbers, and largely thanks to Coterie, the collaboration between Fujitsu and our vendor partners is more streamlined, effective and far easier to manage. That’s a very big deal to us and we are delighted with the outcome.”

Are you looking to:

Identify the
right partners

Attract the
right partners

Work collaboratively
with your partners

HOW WE CAN HELP

World-class technology companies trust Coterie.

SEE WHAT THEY HAVE TO SAY

Our
services

Our services help organisations identify the right partners, attract the right partners and work collaboratively with partners to drive revenue opportunities.

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Partner
assessment

If your team never quite gets the results they expect, we can identify improvement areas to get your partner marketing back on track and drive future success.

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Partner
selection

We have developed a tool which qualifies and ranks your partners and recommends a short list of partners to focus on, all founded in fact rather than opinion.

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Partner
stakeholder
mapping

The key to a successful partnership is rapport. This is well documented in our ‘Seven Factors of Successful Partner Marketing’ research.

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Programmatic
partner
marketing

If you manage lots of different vendors but don’t feel in control of the marketing that is executed or that it delivers on your overall objectives, we can help.

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Joint value
proposition
development

No partner relationship is the same and it’s important that the value of each relationship is understood by stakeholders and clearly communicated to customers.

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Go-to-market
strategy &
implementation

A successful GTM plan means having the right message targeted at the right person at the right time through the right channel. Our methodology delivers results.

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Partner
marketing
services

We provide partner marketing services to vendors looking to accelerate success with partners and to partners looking to manage vendors more programmatically.

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Partner
account-based
marketing

Our team can help you identify the right partners from your portfolio and build the right plan with them to deliver conversations and incremental opportunity.

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The Partner Marketing Experts.