Scale your partner marketing without scaling your headcount
Small teams are being asked to deliver more than ever. We extend your capacity with expert resources that slots into your programme, not an account team that needs managing.
The pressure on partner marketing teams has never been greater. Rising output expectations, AI-driven content demands, complex multi-vendor ecosystems, and flat or shrinking budgets. Hiring is slow, expensive, and rarely keeps pace with what the business needs.Â
Our Next-Level Support model is designed for this reality. Whether you need a Virtual Marketing Manager to run execution, a fractional CMO to drive strategic oversight, or specialist support on MDF and portal management, we embed the right expertise at the right level, without the overhead.Â
Virtual Marketing Manager
A senior Coterie resource embedded in your team; running campaigns, managing projects, and delivering output as if they were a permanent hire. Backed by the full Coterie capability. Available at the level of support your programme requires, with no recruitment lead time.
Partner portal optimisation
Partner portals are often the first place partner engagement breaks down. We diagnose UX failures, identify the friction points that reduce partner satisfaction and programme participation, and deliver an optimisation plan built to improve engagement metrics and partner experience.
MDF management
MDF is one of the most underutilised sources of partner marketing budget — not because the opportunity isn’t there, but because the administration, compliance, and proof-of-execution requirements are genuinely complex. We manage the process end-to-end, freeing your team to focus on activation rather than paperwork.
Coterie Connect
The Coterie Connect community is where ecosystem and partner marketing leaders come together to think, share, and develop.
Membership gives you: early access to Coterie research and hero assets; quarterly peer roundtable sessions; priority invitations to Coterie events; the opportunity to shape campaign themes and contribute to the conversation shaping the industry.
Coterie Academy
The only dedicated learning programme for partner and ecosystem marketing professionals.
The Practitioner in Partner and Ecosystem Marketing course is CIM accredited and CPD certified. Developed in collaboration with industry leaders. Built around frameworks that work in practice, not just in theory.
For individuals looking to formalise their expertise. For organisations building team capability at scale.
We’re officially a Certified B Corp™, meeting high standards of social and environmental performance, transparency and accountability. We’re excited to be part of this global community of businesses committed to positively impact all people, communities and the planet.
Our clients
Get in touch today
"*" indicates required fields