Infoblox were seeking help to gain clarity around their value proposition, key challenges and how to position in the market.
Prior to this project, there was a lack of awareness and understanding of the joint value with strategic partners, and they were looking to set the partners up for success with clear and consistent messaging and supporting assets.
- Infoblox now has a strong, clear value proposition message in place
- Clear path to developing relationships with strategic partners, with a strategy to support them in internal and external activities
“Working with Coterie has given us access to a range of industry experts – channel, cybersecurity, marketing and messaging, vital in helping ensure the highest market relevance in all that we undertake with them. They are an extension of my team, always delivering efficiently and to the highest standard. Through their tried and trusted methodologies and industry best practice, we can get the best from our stakeholders, ensuring our programs and messaging resonate with key audiences and focus on addressing customers’ challenges. The team are always flexible throughout a project, adapting to our needs and helping us achieve the targeted outcomes.”
Vinod Krishna, VP of Marketing at Genpact
Infoblox is a leading Domain Name System (DNS) platform provider. Their platforms, available on-premise or cloud-hosted – ensure that people and businesses across the world can easily find, connect and communicate with other people, businesses and systems while keeping those people, businesses and systems protected, and their transmissions and data secure. We have over 12,000 customers and we’re relied on by 75% of the Fortune 500.
Coterie undertook thorough market research and interviewed key stakeholders within Infoblox. This enabled us to identify unique key messaging elements and creating a compelling value proposition that resonates in the market.
Working closely with the Infoblox marketing team, we helped form a Partner Prioritisation assessment process, to align their partners to their strategy to identify opportunities for growth.
As well as this foundation messaging, Coterie produced sales enablement tools to engage sales teams and outline their partner strategy.