- Atos sales teams were not educated enough on the offer or how the offer would impact their markets
- No market awareness, or customer awareness of the offer
- Not enough marketing budget available to achieve awareness and pipeline objectives
- Atos were invited to the Microsoft European Partner Conference to showcase their unique partnership around Microsoft Azure.
- ROI 3000:1
- Atos now has a strong foundation for future working relationships with Microsoft – with many more joint opportunities
“Coterie were a highly engaged, smart team. They took the time to understand what we wanted to achieve, took ownership for managing stakeholders and, by bringing together a diverse set of capabilities were able to take control in a highly responsible way to deliver results. Their methodology saved a tonne of time whilst delivering quality tools to support the partnership”
Gary Burt, Cloud Technologist and Business Strategist, Atos
Atos is the global leader in secure and decarbonized digital with a range of market-leading digital solutions along with consultancy services, digital security and decarbonization offerings; an end-to-end partnership approach.
- Coterie negotiated partnership funding to expand available spend
- We conducted market research and create a compelling value proposition that resonates with key vertical markets
- We crafted a sales enablement kit to help sales teams articulate the offer and its value
- Support with a GTM social campaign