Atos Microsoft & DellEMC partnership launch – Azure Stack

Negotiating partnership funding and conducting market research to create a compelling value proposition

Hand interacting with holograms of digital icons

The Challenge

  • Atos sales teams were not educated enough on the offer or how the offer would impact their markets
  • No market awareness, or customer awareness of the offer
  • Not enough marketing budget available to achieve awareness and pipeline objectives

Key Results

  • Atos were invited to the Microsoft European Partner Conference to showcase their unique partnership around Microsoft Azure. ​
  • ROI 3000:1
  • Atos now has a strong foundation for future working relationships with Microsoft – with many more joint opportunities​

“Coterie were a highly engaged, smart team. They took the time to understand what we wanted to achieve, took ownership for managing stakeholders and, by bringing together a diverse set of capabilities were able to take control in a highly responsible way to deliver results. Their methodology saved a tonne of time whilst delivering quality tools to support the partnership

Gary Burt, Cloud Technologist and Business Strategist, Atos

About Atos

Atos is the global leader in secure and decarbonized digital with a range of market-leading digital solutions along with consultancy services, digital security and decarbonization offerings; an end-to-end partnership approach.


  • Coterie negotiated partnership funding to expand available spend
  • We conducted market research and create a compelling value proposition that resonates with key vertical markets
  • We crafted a sales enablement kit to help sales teams articulate the offer and its value
  • Support with a GTM social campaign

Customer stories.

Customer First campaign

The client – a global information services company – was running multiple, disparate marketing campaigns that were over exposing and confusing customers and prospects. They needed support to create a customer focused campaign.

GSI joint marketing programme

Radware needed extra support to identify, engage, and build relationships with key stakeholders in 3 of the partners marketing teams, and encourage them to execute campaigns to their customers – in an efficient way.

Go to Top