Targeted lead generation for Atos Manufacturing

The Challenge

Atos were seeking support to differentiate themselves in the highly competitive SAP S4Hana market. Previously, they were perceived as a niche player and were therefore often overlooked by their customers in this space.

The challenge was to help develop and launch a new capability in the Atos Application Management Services portfolio to help them stand out in the market and to generate customer leads.

Key Results

• Gained 150% of target leads
• New logo win
• Atos becomes the primary SAP provider

Atos

Atos is the global leader in secure and decarbonized digital with a range of market-leading digital solutions along with consultancy services, digital security and decarbonization offerings; an end-to-end partnership approach.

Solution

Coterie helped to define the target segment, before producing a VP & an eBook as a gated hero asset for lead generation.

We also produced a Go-To-Market (GTM) strategy, utilising marketing activities created across a range of channels and media at different stages of the RACE/Funnel buyer journey – including sales enablement.

The next stage was to execute this innovative, integrated marketing campaign demonstrating value propositions using advertising and organic content of interest manufacturing-sector executives, describing expertly the issues they face and the solution available. We also had a focus on internal offline audiences in order that they ‘evangelise’ the solution

Finally, we helped plan the execution of the campaign, setting up weekly review calls to progress the campaign and track and measure the success.