Objective
- Create locally-optimised assets for various markets and geographies
- Increase conversion rates of existing localised assets through a thorough optimisation process
Key Results
- Schedule of tailored, highly localised assets for strategic markets.
- Fully optimised and designed:
- Market-ready co-relating landing pages
- McAfee subscription pre-expiry and post-expiry NGMs (pop-up notifications on your PC)
“The support and outcomes provided by Coterie outdid our expectations! Our joint teams quickly build great understanding, and we know that sometimes it takes time to get that. The team was very committed and everything delivered was of the highest quality. This meant we didn’t have to spend our own time as we would usually with other agencies.”
Carla Calvin, EMEA OEM Acquisition & Monetization Lead, McAfee
First Network Experience
About McAfee
McAfee is a device-to-cloud cybersecurity company. They create enterprise and consumer solutions that make our world a safer place. Their holistic, automated, and open security platform and cloud-first approach to building security solutions all products to communicate and share threat intelligence with each other, anywhere in the digital landscape. McAfee has 525 million consumer endpoints, 69,000 enterprise customers in over 180 countries.
The Challenge
When McAfee approached us, they had a number of assets created, but these assets weren’t locally optimised for specific, strategic markets and geographies. They were consistently seeing low conversion rates for these assets.
Solution
Working together with the client team, Coterie created a tailor-made review, consultation and assets optimisation process, that will be replicable in other markets and geographies.
We also provided integral support to the internal client team in optimising the in-market review process to deliver the best outcomes.
Results
Schedule of localised assets for a number of markets. Fully optimised in content and designed:
- McAfee subscription pre-expiry and post-expiry NGMs (pop-up notifications on your PC)
- Market-ready co-relating landing pages
Customer stories.
Partner Prioritisation
The client – a global information services company – was running multiple, disparate marketing campaigns that were over exposing and confusing customers and prospects. They needed support to create a customer focused campaign.
Customer First campaign
The client – a global information services company – was running multiple, disparate marketing campaigns that were over exposing and confusing customers and prospects. They needed support to create a customer focused campaign.
Targeted lead generation for Atos Manufacturing
Atos were seeking support to differentiate themselves in the highly competitive SAP S4Hana market. Previously, they were perceived as a niche player and were therefore often overlooked by their customers in this space.
