McAfee content optimisation and creation

Supporting the development of tailored, highly localised assets for strategic markets

Hand interacting with holograms of digital icons


  • Create locally-optimised assets for various markets and geographies
  • Increase conversion rates of existing localised assets through a thorough optimisation process

Key Results

  • Schedule of tailored, highly localised assets for strategic markets.
  • Fully optimised and designed:​
    • Market-ready co-relating landing pages
    • McAfee subscription pre-expiry and post-expiry NGMs​ (pop-up notifications on your PC)


“The support and outcomes provided by Coterie outdid our expectations! Our joint teams quickly build great understanding, and we know that sometimes it takes time to get that. The team was very committed and everything delivered was of the highest quality. This meant we didn’t have to spend our own time as we would usually with other agencies.”

Carla Calvin, EMEA OEM Acquisition & Monetization Lead, McAfee
First Network Experience


About McAfee

McAfee is a device-to-cloud cybersecurity company. They create enterprise and consumer solutions that make our world a safer place. Their holistic, automated, and open security platform and cloud-first approach to building security solutions all products to communicate and share threat intelligence with each other, anywhere in the digital landscape. McAfee has 525 million consumer endpoints, 69,000 enterprise customers in over 180 countries.

The Challenge

When McAfee approached us, they had a number of assets created, but these assets weren’t locally optimised for specific, strategic markets and geographies. They were consistently seeing low conversion rates for these assets.


Working together with the client team, Coterie created a tailor-made review, consultation and assets optimisation process, that will be replicable in other markets and geographies. ​

We also provided integral support to the internal client team in optimising the in-market review process to deliver the best outcomes.


Schedule of localised assets for a number of markets. Fully optimised in content and designed:​

  • McAfee subscription pre-expiry and post-expiry NGMs (pop-up notifications on your PC)
  • Market-ready co-relating landing pages

Customer stories.

Customer First campaign

The client – a global information services company – was running multiple, disparate marketing campaigns that were over exposing and confusing customers and prospects. They needed support to create a customer focused campaign.

GSI joint marketing programme

Radware needed extra support to identify, engage, and build relationships with key stakeholders in 3 of the partners marketing teams, and encourage them to execute campaigns to their customers – in an efficient way.

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