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Radware GSI joint marketing programme

Radware needed extra support to identify key stakeholders in 3 of their Systems Integrator partners marketing teams

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Objective

Supporting Radware to identify, engage, and build relationships with key stakeholders in 3 of the partners marketing teams, and encourage them to execute campaigns to their customers – in an efficient way.

Key Results

  • Devised and executed a SMART email campaign
  • Developed a joint value proposition to create and repurpose powerful content
  • Email engagement performed over 2.5x better than industry average

About Radware

Radware® is a global leader of cyber security and application delivery solutions for physical, cloud, and software defined data centres.

Its award-winning solutions portfolio secures the digital experience by providing infrastructure, application, and corporate IT protection and availability services to enterprises globally.

The Challenge

Radware needed extra support to identify key stakeholders in 3 of their Systems Integrator (SI) partners marketing teams, establishing relationships and helping them to build and execute a campaign to their customers in an efficient way.

“Coterie has delivered a different experience, one that I have never experienced from an agency before. They have been an extended part of our team, driven to connect and form relationships with our partnerships and committed to stay the course to bring through some results.”

Markus Spahn, Radware

Solution

Coterie worked with Radware and key stakeholders within their selected partners to create strong, aligned joint value propositions.

We then used existing content as a foundation to create new joint assets, to ensure multi-channel reach – including web copy, blogs, emails. We also created enablement assets for the internal sales teams at each of the partners.

Once assets were completed, we built out a solid Go-to-market (GTM) framework, identified target accounts, and agreed tactics and timelines with both Radware and their partners.

Finally, we helped plan the execution of the campaign, setting up weekly review calls to progress the campaign and track and measure the success.

“We have witnessed highly professional work, and would definitely love to work with you again.”

Ron Mehran, Radware

Results

We saw increased relationships between the business and marketing partner stakeholders and Radware.

Campaign performance was well above industry average. For example, the overall email engagement for one of the campaigns performed over 2.5x better than the industry average, with Click Through Rate (CTR) performing particularly well at 41% – 16 times better than the industry benchmark of 2.45%.

Social engagement also performed above average at 1.3% engagement rate – – compared to the industry benchmark of 0.35%.

Customer stories.

Customer First campaign

The client – a global information services company – was running multiple, disparate marketing campaigns that were over exposing and confusing customers and prospects. They needed support to create a customer focused campaign.

Radware GSI joint marketing programme

Radware needed extra support to identify, engage, and build relationships with key stakeholders in 3 of the partners marketing teams, and encourage them to execute campaigns to their customers – in an efficient way.

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