The Challenge
HPE Aruba Networking approached Coterie with an ambition to work with Service Providers (SPs) in a Managed Service capacity. Their existing SP partners were reselling, but not embedding it into their offer. HPE Aruba Networking were not confident in who to target within the SPs, nor how to target them.
They sought our help to identify the right partners, then improve awareness and perception within the relevant partner teams.
The Solution
Harnessing the strengths of the findings in our own “Ecosystems 2.0” research, we helped HPE Aruba Networking fulfil their ambition, by:
Key Results
Customer stories.
Partner Prioritisation
The client – a global information services company – was running multiple, disparate marketing campaigns that were over exposing and confusing customers and prospects. They needed support to create a customer focused campaign.
Customer First campaign
The client – a global information services company – was running multiple, disparate marketing campaigns that were over exposing and confusing customers and prospects. They needed support to create a customer focused campaign.
Targeted lead generation for Atos Manufacturing
Atos were seeking support to differentiate themselves in the highly competitive SAP S4Hana market. Previously, they were perceived as a niche player and were therefore often overlooked by their customers in this space.
