Videos & Webinars
Papers
Does including your partners in your digital marketing increase sales? – Coterie insight paper
An increasing number of information technology companies are working to [...]
Ecosystem marketing research report
Back in 2018, we worked with the University of Huddersfield [...]
Measuring partner marketing impact – Coterie insight paper
Click here to download the Coterie insight paper - Measuring [...]
Digital health check research report
Our digital health check research analysed the “digital footprint” of [...]
Top Tips & Guides
Creating more relevant marketing content
With limited resources and budgets, partners are looking to their [...]
Making the most of supplier partners
When it comes to partner marketing, the opportunities for working [...]
Managing MDF claims
Marketing funding comes in many guises – MDF (Marketing Development [...]
Tracking go-to-market plans
Once you’ve built go-to-market plans with your partners, the next [...]
Gaining partner commitment
Gaining commitment from your partners is one of the most [...]
Creating effective market audits
As the old age adage goes, forewarned is forearmed. Put [...]
Creating effective value propositions
Value Propositions are carefully written messages that describe the benefits [...]
Jargon buster
Are you a marketing professional working in the IT or [...]
Tools & Templates
Content calendar template
Click here to download the Coterie Content Calendar Template.
Value proposition workshop
Customer: Location: Time: <need approx. 6 hours> Attendees: <add sales attendees> <add marketing [...]