An increasing number of information technology companies are working to form ecosystems, which engage in partner marketing to target Business to Business (B2B) buyers who are increasingly moving their buying journey online. This insight research aimed to understand how digital partner marketing impacts the buyers’ intent to purchase at the different stages of their buying journey, using academic research and in-person qualitative interviews with B2B technology buyers.
Click here to download a copy of the Coterie insight paper.
Recent posts
News and insights
How to create a strong foundation for partner marketers in times of disruption
In today's business world, companies face an unprecedented level of disruption and change. It can be particularly challenging for partner [...]
How to make more with less in partner marketing, with Elke Behrend, Finastra
Our client, Elke Behrend, Partner Marketing Lead for Europe at Finastra, gives us her experience, insight, and best practice [...]
5 simple steps to making your content go from ‘oh so last year” to on trend in 2023
For many of us, kicking off the new year is the ideal time for a fresh start. There’s something about [...]