An increasing number of information technology companies are working to form ecosystems, which engage in partner marketing to target Business to Business (B2B) buyers who are increasingly moving their buying journey online. This insight research aimed to understand how digital partner marketing impacts the buyers’ intent to purchase at the different stages of their buying journey, using academic research and in-person qualitative interviews with B2B technology buyers.
Click here to download a copy of the Coterie insight paper.
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