Back in 2018, we worked with the University of Huddersfield to carry out research into the factors that contributed to partner marketing success. The results revealed seven success factors that, when in place, lead to improved partnerships and improved business outcomes.

Since then, however, the market has vastly changed, particularly in light of the COVID-19 pandemic. So at the end of 2020, we again teamed up with the University of Huddersfield to conduct a further research project that revealed some interesting results and introduced the concept of ‘marketing ecosystems’.

Click here to download a copy of the ecosystem marketing research report.