Back in 2018, we worked with the University of Huddersfield to carry out research into the factors that contributed to partner marketing success. The results revealed seven success factors that, when in place, lead to improved partnerships and improved business outcomes.
Since then, however, the market has vastly changed, particularly in light of the COVID-19 pandemic. So at the end of 2020, we again teamed up with the University of Huddersfield to conduct a further research project that revealed some interesting results and introduced the concept of ‘marketing ecosystems’.
Click here to download a copy of the ecosystem marketing research report.
Recent posts
News and insights
How to make more with less in partner marketing, with Elke Behrend, Finastra
Our client, Elke Behrend, Partner Marketing Lead for Europe at Finastra, gives us her experience, insight, and best practice [...]
5 simple steps to making your content go from ‘oh so last year” to on trend in 2023
For many of us, kicking off the new year is the ideal time for a fresh start. There’s something about [...]
Making the most of what you have is better than doing more with less
Measurement needs to be considered while you are defining your goals and objectives – that means right at the very beginning of your GTM strategy. Find out more.