The Challenge
The client – a global information services company – was running multiple, disparate marketing campaigns that were over exposing and confusing customers and prospects.
Their impact and breadth of capability was being diluted and outcomes were difficult to measure. They needed support to create a customer focused campaign.
They also required better alignment and collaboration across three major product lines as well as central marketing.
Key Results
The Solution
Customer stories.
Partner Prioritisation
The client – a global information services company – was running multiple, disparate marketing campaigns that were over exposing and confusing customers and prospects. They needed support to create a customer focused campaign.
Customer First campaign
The client – a global information services company – was running multiple, disparate marketing campaigns that were over exposing and confusing customers and prospects. They needed support to create a customer focused campaign.
Targeted lead generation for Atos Manufacturing
Atos were seeking support to differentiate themselves in the highly competitive SAP S4Hana market. Previously, they were perceived as a niche player and were therefore often overlooked by their customers in this space.
