Papers
Does including your partners in your digital marketing increase sales? – Coterie insight paper
An increasing number of information technology companies are working to form ecosystems, which engage in partner marketing to target Business [...]
Ecosystem marketing research report
Back in 2018, we worked with the University of Huddersfield to carry out research into the factors that contributed to [...]
Measuring partner marketing impact – Coterie insight paper
Click here to download the Coterie insight paper - Measuring partner marketing impact
Top tips & guides
Creating more relevant marketing content
With limited resources and budgets, partners are looking to their vendors to go the extra mile with content to support [...]
Making the most of supplier partners
When it comes to partner marketing, the opportunities for working together and implementing joint marketing plans are endless, but making [...]
Managing MDF claims
Marketing funding comes in many guises – MDF (Marketing Development Funds), BDF (Business Development Funds), ADF (Account Development Funds and [...]
Tools & templates
Content calendar template
Click here to download the Coterie Content Calendar Template.
Value proposition workshop
Customer: Location: Time: <need approx. 6 hours> Attendees: <add sales attendees> <add marketing attendees> <add product attendees> <add operational attendees> Current challenges: <add summary of the [...]
