All of that should be highlighted by a good value proposition. It’s equally important that you have the right message targeted at the right contact at the right time and through the right channel.
We’ve been working with Smart Insights and integrated those principles into our own methodologies to develop our own go-to-market (GTM) model RACE. What you will get is a well thought through GTM plan with tactic recommendations designed to get the results you want. Tactics which…
- R – reach out to your target audience
- A – attracts your target audience
- C – converts your target audience
- E – engages them to keep them loyal