Project Description

Activating and growing a European VAR for a vendor via a digital marketing campaign in the retail sector.

Challenges
  • Vendors partner wanted to expand into the UK
  • There was no solid customer database
  • The partners brand wasn’t well recognized in the UK
  • The buyers were at the beginning of the sales journey and needed to be warmed up
Solution
  • LinkedIn digital strategy; paid social to create awareness and lead generation
  • Utilisation of direct content and distribution rights with Forrester and creation of overlay page for data capture
  • Segmented messages for different personas
Outcome
  • Awareness in the UK market has increased
  • Social interaction has developed a database for future marketing activity i.e. event
  • Utilisation of existing content with some tailoring for efficiencies