We strongly believe that you can’t recommend a partner marketing plan without knowing what you are selling, who you are selling it to and where you are selling it.
All of that should be highlighted by a good value proposition. It’s equally important that you have the right message targeted at the right contact at the right time and through the right channel.
We’ve been working with Smart Insights and integrated those principles into our own methodologies to develop our own go-to-market (GTM) model RACE. What you will get is a well thought through GTM plan with tactic recommendations designed to get the results you want. Tactics which…
- R – reach out to your target audience
- A – attracts your target audience
- C – converts your target audience
- E – engages them to keep them loyal
Watch our webinar on using the Smart Insights RACE model in the complex world of partner marketing world:
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