Whilst the world continues to adapt to the ‘new normal’ and our day-to-day interactions are shaped by social distancing, social media platforms continue to prove their super-powers of keeping us connected. But not only is social media continuing to be a valuable tool for families and friends during these unprecedented times, it’s also growing in importance as a powerful and cost-effective marketing tool, namely social media advertising, or paid social as it’s also commonly known.
Paid social activity has the unique advantage of enabling marketers to promote products and services to a very targeted audience. By specifying precise attributes within the campaign set up, particular on platforms such as LinkedIn, content will only be shown to the decision makers and influencers that count the most.
In our latest digital partner marketing tutorial video, Coterie’s Helen Curtis and social media expert Jennifer Esty, from Coterie’s digital partner Sharp Ahead, discuss how paid social can benefit partner marketing programmes.
The tutorial video can be viewed on the resources page of the Coterie website or on the Coterie YouTube channel.
If you’d like to know about how we can help with your digital partner marketing plans, please get in touch. Call 0113 292 0945 or email [email protected]
News and insights
How to make more with less in partner marketing, with Elke Behrend, Finastra
Our client, Elke Behrend, Partner Marketing Lead for Europe at Finastra, gives us her experience, insight, and best practice [...]
5 simple steps to making your content go from ‘oh so last year” to on trend in 2023
For many of us, kicking off the new year is the ideal time for a fresh start. There’s something about [...]
Making the most of what you have is better than doing more with less
Measurement needs to be considered while you are defining your goals and objectives – that means right at the very beginning of your GTM strategy. Find out more.