Whilst the world continues to adapt to the ‘new normal’ and our day-to-day interactions are shaped by social distancing, social media platforms continue to prove their super-powers of keeping us connected. But not only is social media continuing to be a valuable tool for families and friends during these unprecedented times, it’s also growing in importance as a powerful and cost-effective marketing tool, namely social media advertising, or paid social as it’s also commonly known.
Paid social activity has the unique advantage of enabling marketers to promote products and services to a very targeted audience. By specifying precise attributes within the campaign set up, particular on platforms such as LinkedIn, content will only be shown to the decision makers and influencers that count the most.
In our latest digital partner marketing tutorial video, Coterie’s Helen Curtis and social media expert Jennifer Esty, from Coterie’s digital partner Sharp Ahead, discuss how paid social can benefit partner marketing programmes.