Creating effective joint value propositions is one of our areas of expertise and something that we have written about many times before. But in the current climate and with digital marketing becoming more important than ever, it’s crucial to make sure that your online value proposition messaging is crystal clear.
When it comes to partner marketing, online value propositions are particularly important to get right so that your target audience can find you via your partner’s website and quickly understand your joint offering. Plus, you have the benefit of amplifying your message through your partners channels. Your messaging needs to be concise and impactful so that a prospect’s attention is captured in seconds and they’re inspired to find out more.
In the second in our series of digital partner marketing tutorials, Coterie Directors Helen Curtis and Jo Dunkley take a closer look at online value propositions and explain how you can build one. With a series of simple steps and a focus on the key areas to consider, your online value proposition will help you to stand out from the crowd.