Imagine your marketing strategy as a roll of woven cloth. A strange analogy, we know – but bear with us! How your cloth looks depends on the threads chosen to create it, and the skills involved in weaving it together. A simple plain cloth will use one type of thread and a machine. It’s easy to create and it takes little skill. On the other hand, an intricate cloth will weave together multiple threads to create beautiful patterns and images. If the weaver leaves a loose thread, the pattern or image will be incomplete. The same rule applies to your marketing strategy. A loose thread here and there will leave you with an incomplete picture or plan.
With over a decade of experience working with CMOs and partner marketers, we understand that vendors can sometimes be those ‘loose threads.’ This is especially true when managing multiple vendors and projects simultaneously. In this post, we’ll guide you through the process of successfully integrating vendors into the very fabric of your strategy, ensuring seamless alignment with your objectives and the ability to deliver results collaboratively.