Global Telco needed a security value proposition and plan with its eco-system of partners.

Keyboard key with the words Value Proposition on it
  • Lots of partners and no defined overarching strategy or plan
  • Confused messaging and ad hoc activity
  • Budget restrictions
  • Lack of expertise
  • Low awareness
  • Untapped opportunity
  • High level value proposition and sub-level props with 6 strategic partners
  • A strategic plan with sub-plans per partner
  • Additional funding from partners +25% for marketing activity
  • Activity to support major deals and to raise awareness in the market
  • Team could deliver against plan
  • £41 million incremental security revenue
  • Partner budget £70k
  • Return on Marketing Investment: 1:585