Project Description

Vendor with a vision to drive revenue with focus partners and provide better support.

Challenges
  • Lack of internal resource in EMEA – over 100 partners and 1 head count partner specialist resource
  • Resource in the regions but not channel focused
  • No plans in place to drive revenue
  • No joint value propositions developed
  • MDF expiring
Solution
  • We developed a ‘campaign in a box’ for focus partners (10) which could be accessed to develop fast campaigns with partners using our ‘Discover, Build, Activate, track and meaure’ methodology
  • We operated as an extra pair of hands for central resource and regions. Experts which could be introduced to partners at speed to activate a plan and utilise MDF. With minimal management
Outcome
  • Regions felt that they could provide partner with the support they needed to drive revenue for them
  • Partners felt supported
  • MDF is being utilized
  • Leads are being generated