Working together with the Atos marketing team, we devised the concept for the live virtual event, which would bring together thought leaders from each of the partners and Atos into a physical, Covid-secure studio environment. It was essential to Atos that their customers saw the strength of the relationships within the partner ecosystem, and this was a great way to do it. Plus, it gave all three partners excellent visibility internally within Atos and the customer community.
We pitched the idea to the partners, and they saw the value straight away. This early belief in the project and their commitment to making it happen, including contributing to the funding, made it possible. With added governance from our programmatic partner marketing approach, this was a truly collaborative effort which saw the partners fully embedded from the start rather than being an afterthought. A fully integrated launch plan was created by Coterie and executed through a working partnership with Atos.
A headline theme was developed for the event: Are you ready for the new future? This theme was then used to build out partner content and messaging to support the event, including a landing page, email invites, social posts, and a promotional video. This all-in approach meant that not only was Atos promoting the event and the partnerships, but the partners themselves were able to amplify these efforts through their channels, for example, on their social media platforms to drive the reach further.
On the day, experts from Atos and the partners met in the studio, hosted by an event moderator, enabling a truly different viewing experience driven by a fantastic conversation between all speakers and engagement with the customers in the audience.