The key to a successful partnership is rapport.
This is well documented in our ‘Seven Factors of Successful Partner Marketing’ research. Step one is identifying the right stakeholders, but this isn’t a one-off process; it should be a continual process as stakeholders change and so too do organisational structures. Coterie can support you to identify stakeholders and prioritise them by their influence within the organisation, and their support of you and your organisation. This helps you focus on the right person, at the right time, improving productivity and results.
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