Intentional and well-thought-out partner prioritisation will help you:
✔️Make better decisions on resource allocation and investments by objectively identifying which partners will deliver the best returns.
✔️Focus on specific sales and marketing strategies to improve partnership performance of and build better relationships.
✔️Optimize partnership performance by creating and aligning structures that drive partner performance.
✔️Enhance sales and marketing performance with action-oriented plans to achieve goals and drive better results.
✔️Identify key characteristics for success in future partnerships and recruit partners that are more likely to perform well.