In our last blog, we revealed how the Smart Insight’s RACE model (Reach, Act, Convert, Engage) could be applied to the complex world of partner marketing. By working together with the RACE model’s originator, Dave Chaffey, we created a tailored version of the model which brings the ‘market to’ phase of partner marketing firmly into the fold.
Now, in a new series of tutorial videos, we’ll be looking at each step of the RACE model in detail and sharing our experience and top tips on how partner marketers can maximise each tactic as part of their digital marketing plan.
In the first video, Coterie Directors, Helen Curtis and Jo Dunkley, look at Search Engine Optimisation (SEO) – the process of growing the quality and quantity of web traffic to a page by increasing visibility through unpaid results via a web search engine. By sharing and aligning content within your partner networks, you can amplify reach and SEO rankings, meaning you get more value from your content and a higher chance of reaching customers in a cost-effective way.
If you’d like to know about how we can help with digital partner marketing, please get in touch. Call 0113 292 0945 or email firstname.lastname@example.org