No one relationship is the same and it’s important that value is clearly understood by internal stakeholders so that they can sell the offer well.
It’s also important that it’s clearly understood by customers so that they can differentiate between you and your competitors.
We have developed a robust methodology to create joint value propositions. This can be done in a workshop environment or remotely through interviews and desk research, and we always include a customer verification phase. The end result is a succinct narrative which can be used as a baseline for all partner marketing deliverables – a great investment.