With digital marketing continuing to evolve and establish itself at the core of our marketing plans, content marketing is more important than ever. Whether it’s blogs, videos, e-books or social media…content can be found everywhere we turn.
But marketers should remember that content isn’t simply a vehicle to promote their products and services… content should be relevant and useful and highlight the benefits that products and services can bring. More importantly, it should show prospects and customers how their key business challenges can be addressed and ultimately overcome.
In our latest tutorial video, Coterie’s Managing Director, Helen Curtis, and Coterie’s Partner Marketing Account Director, Nick Smith, take a look at content marketing and its role in B2B marketing. They also share 5 tips on how to approach content marketing to help make your content stand out from the crowd.