Research Report – Ecosystems 2.0

Research Report – Ecosystems 2.02022-09-26T15:07:41+00:00

How to drive marketing value from your most important relationships

As the world continues to emerge from the Covid-19 pandemic, companies are reconsidering their operations and their strategies, and are changing the way they work together with their business partners.
The same rings true in the global field of partner marketing. It’s more important than ever for partners to be integrated into one another’s strategies and truly deliver a joined-up marketing approach to customers.
Our recent research, conducted in conjunction with the University of Huddersfield, explored the factors that contribute to partner marketing success, and how the pandemic has shaped some of those factors. The research revealed compelling insight into modern partner marketing strategies including the introduction of the concept of ‘marketing ecosystems 2.0’.
Coterie and University of Huddersfield Research Report Cover

Key findings:

Learn more by downloading the full research report.

Hear more about the key findings from our research

Coterie Directors, Helen Curtis and Jo Dunkley, discuss more detail surrounding the key findings of our ecosystem marketing research.

Research overview
Death of the partner tiers
Skills gap 2.0
Let it shine
Recalibrating relationships
Why is tech marketing so boring?

Learn more by downloading the full research report.

Nine tips for successful ecosystem marketing

We’ve condensed the best bits from our ecosystems marketing research report into a tips and tricks infographic. Click below to download it.
Coterie Infographic on Nine Tips for Successful Ecosystems Marketing

In the press

Our ecosystems marketing research has had some fantastic coverage in the press. Click on the images below to read the articles in full.

See the full research report by clicking the link below.

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