How to drive marketing value from your most important relationships
As the world continues to emerge from the Covid-19 pandemic, companies are reconsidering their operations and their strategies, and are changing the way they work together with their business partners.
The same rings true in the global field of partner marketing. It’s more important than ever for partners to be integrated into one another’s strategies and truly deliver a joined-up marketing approach to customers.
Our recent research, conducted in conjunction with the University of Huddersfield, explored the factors that contribute to partner marketing success, and how the pandemic has shaped some of those factors. The research revealed compelling insight into modern partner marketing strategies including the introduction of the concept of ‘marketing ecosystems 2.0’.
Hear more about the key findings from our research
Coterie Directors, Helen Curtis and Jo Dunkley, discuss more detail surrounding the key findings of our ecosystem marketing research.
Research overview
Death of the partner tiers
Skills gap 2.0
Let it shine
Recalibrating relationships
Why is tech marketing so boring?
In the press
Our ecosystems marketing research has had some fantastic coverage in the press. Click on the images below to read the articles in full.
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