Everything is changing. The pressure is on to deliver. Knowledge of customer preferences and partner value is scattered across the business. So where do you focus to deliver the returns and growth your business is demanding?
Make strategic decisions secure in the knowledge they’ll drive the results you need.
We work with your teams, partners, and subject matter experts to design a strategy that will deliver real results, fast.
- Fast, realistic and results-focused strategy and activation thanks to our proven methodology.
- Input from experts with extensive experience in B2B technology, ecosystem GTM models, and integrated marketing.
- Insights and roadmap to target better, invest wisely, increase ROI, and pivot your growth programs.
What does customer & eco-system analysis include:
Customer first framework
Value proposition design
Content optimisation & creation
Sales, success & support enablement
News and insights
A decade of evolution: what we can learn from the past 10 years
Some of the challenges for partner marketeers that we faced back in 2013, when we started Coterie, remain challenges
How to create a strong foundation for partner marketers in times of disruption
In today's business world, companies face an unprecedented level of disruption and change. It can be particularly challenging for partner
How to make more with less in partner marketing, with Elke Behrend, Finastra
Our client, Elke Behrend, Partner Marketing Lead for Europe at Finastra, gives us her experience, insight, and best practice