Coterie’s programmatic partner marketing approach secures shortlisting in Northern Digital Awards 2022

For the second time in as many weeks, Coterie are thrilled to announce an awards shortlisting for work with the Atos marketing team – this time for the Atos Connected Experience Summit series which was launched in conjunction with their strategic partners.

The campaign has been shortlisted for 2 categories of the Northern Digital Awards – Best Digital Marketing Campaign – B2B, and Best Integrated Campaign.

Atos’s original plans for ‘Connected Experience’ weren’t suitable anymore when the Covid-19 pandemic hit in 2020. But the strategy was quickly changed, and a new objective agreed – to launch a brand-new series of entirely virtual, TV-quality events that created opportunity for discussion around digital transformation and agile working, with C-level customers globally.

A pilot summit was held in 2020 – a high-end virtual 2-hour event in the UK covering 3 industry sectors, with 3 partners, which resulted in 95% audience engagement.

Following the incredible success of the pilot, further summits were held in 2021, focusing on the financial services and insurance market globally – streaming from Europe and North America across two time zones on the same day, showcasing 8 live customers and 6 partners.

All of this was made possible through a collaborative effort, supported by Coterie’s programmatic partner marketing approach that embedded Atos’s partners in the activity from the off, as part of a wider program for Atos: ‘Realization for change: accelerating action now’.

The winners of the Northern Digital Awards will be announced at an awards ceremony on 17th March 2022.

For more information on Coterie and our partner marketing services, please contact us. Call 0113 292 0945 or email [email protected]

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