For the second time in as many weeks, Coterie are thrilled to announce an awards shortlisting for work with the Atos marketing team – this time for the Atos Connected Experience Summit series which was launched in conjunction with their strategic partners.
The campaign has been shortlisted for 2 categories of the Northern Digital Awards – Best Digital Marketing Campaign – B2B, and Best Integrated Campaign.
Atos’s original plans for ‘Connected Experience’ weren’t suitable anymore when the Covid-19 pandemic hit in 2020. But the strategy was quickly changed, and a new objective agreed – to launch a brand-new series of entirely virtual, TV-quality events that created opportunity for discussion around digital transformation and agile working, with C-level customers globally.
A pilot summit was held in 2020 – a high-end virtual 2-hour event in the UK covering 3 industry sectors, with 3 partners, which resulted in 95% audience engagement.
Following the incredible success of the pilot, further summits were held in 2021, focusing on the financial services and insurance market globally – streaming from Europe and North America across two time zones on the same day, showcasing 8 live customers and 6 partners.
All of this was made possible through a collaborative effort, supported by Coterie’s programmatic partner marketing approach that embedded Atos’s partners in the activity from the off, as part of a wider program for Atos: ‘Realization for change: accelerating action now’.
The winners of the Northern Digital Awards will be announced at an awards ceremony on 17th March 2022.