Based on joint research carried out with the University of Huddersfield which identified success factors needed for a successful partnership, Coterie’s partner prioritisation digital assessment tool is designed to help IT organisations make informed decisions on their investment in time, resource and money with their partners.
The tool guides users through a series of questions which helps them to assess their partners by strategic fit and level of engagement. Partners are then ranked and the results are visually presented in a Boston type matrix, along with handy recommendations for channel sales and marketing to follow to improve partner marketing performance.
Being named a finalist is an honour and is testament to the team’s hard work in creating this bespoke partner marketing tool.
The winners of the Northern Digital Awards will be announced in a virtual awards ceremony on 28 January 2021.