Recent posts
Fuelling the future: Using hyperscaler incentives to build growth engines
A new era of partner enablement System integrators and service providers play an increasingly pivotal
Journeys into Partner Marketing
We recently conducted some research into the skills needed for success in partner marketing. In doing
Maryam’s Journey to Partner Marketing
We recently conducted some research into the skills needed for success in partner marketing. In doing
Unlocking buyer intent: how real-time data is reshaping partner marketing
In our recent blog looking at upcoming B2B trends, we identified that intent data would become
News and insights
A decade of evolution: what we can learn from the past 10 years
Some of the challenges for partner marketeers that we faced back in 2013, when we started Coterie, remain challenges
How to create a strong foundation for partner marketers in times of disruption
In today’s business world, companies face an unprecedented level of disruption and change. It can be particularly challenging for partner
How to make more with less in partner marketing, with Elke Behrend, Finastra
Our client, Elke Behrend, Partner Marketing Lead for Europe at Finastra, gives us her experience, insight, and best practice
