Vendor with a vision to drive revenue with focus partners and provide better support.
Challenges
- Lack of internal resource in EMEA – over 100 partners and 1 head count partner specialist resource
- Resource in the regions but not channel focused
- No plans in place to drive revenue
- No joint value propositions developed
- MDF expiring
Solution
- We developed a ‘campaign in a box’ for focus partners (10) which could be accessed to develop fast campaigns with partners using our ‘Discover, Build, Activate, track and meaure’ methodology
- We operated as an extra pair of hands for central resource and regions. Experts which could be introduced to partners at speed to activate a plan and utilise MDF. With minimal management
Outcome
- Regions felt that they could provide partner with the support they needed to drive revenue for them
- Partners felt supported
- MDF is being utilized
- Leads are being generated