The Zest 4 and Coterie teams are celebrating success in the Comms Dealer Sales & Marketing Awards 2020 following the announcement that their latest channel marketing campaign has been shortlisted for two categories – Service Provider Channel Marketing Campaign Of The Year and Service Provider Channel Marketing Team Of The Year.

Zest4, wholesale UC solutions provider, have worked with Coterie, a partner specialist agency for many years. Coterie help Zest4 raise awareness and maximise revenue opportunities for and with their partners.

The shortlisted campaign engages one of their partners, 8×8, to promote voice, video chat and contact centre solutions to ten of their resellers. Coterie use their tried and tested methodology to provide a scalable way to work with the resellers. The output is a 12-week programme including lightweight value proposition messaging and go-to-market plans with fast return tactics designed to maximise sales.

Commenting on the effectiveness of Coterie’s approach and the success of the campaign, Zest4 Operations & Business Development Director, Mandy Fazelynia, said, “Without structure it’s very easy to get pushed and pulled in different directions and not work smart. The methodology we follow keeps you working smart. With the weekly calls with Coterie, there was nowhere to hide. Everyone had to do the things they had committed to, but it worked – the results show that.”

The winners of the Comms Dealer Sales & Marketing Awards 2020 will be announced at an awards ceremony later this year.