Coterie’s campaign exceeded our expectations. The finely tuned messaging, assets and social campaign created high quality leads all at a senior level including Directors, CTOs and Manufacturing decision makers. Also, our sales teams are actively using the value proposition and content like the eBook in customer bids and winning deals against the competition.
I was reluctant at first for the campaign to be so focused on one sector, but given the results so far, I know it was the right choice. Coterie has brought us a really successful marketing strategy that has led to an astounding number of leads as well as a client win. It was successful because the buyers and their pains were identified, and the value proposition articulated this offer in a way that would grab attention. This along with a carefully crafted campaign plan which allows us to attract buyers online and offline through our joint sales teams, delivering the right message at the right time and in the right place.
We were particularly interested in Coterie’s partner prioritisation tool to help us assess the large number of partners that we work with across Europe and to establish which partner types are the most effective and which ones we need to focus on to maximise performance. The evaluation tool enabled us to do this in a strategic and methodical way, assessing partners by capability and strategic fit. We now have a robust plan of action for moving forward with our partners, and we will be repeating the evaluation early in 2021 to assess how things have changed. It was a pleasure to work with the Coterie team on the assessment, and myself and the team look forward to continuing to work together.
Our Connected Experience virtual event showed that great things can be achieved in unprecedented times. With Coterie’s support in helping us to collaborate so effectively with our partners and ensuring we presented a joined-up approach and message to our mutual end-customers, we know that we have a winning formula for virtual events for the years ahead.
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