I was reluctant at first for the campaign to be so focused on one sector, but given the results so far, I know it was the right choice. Coterie has brought us a really successful marketing strategy that has led to an astounding number of leads as well as a client win. It was successful because the buyers and their pains were identified, and the value proposition articulated this offer in a way that would grab attention. This along with a carefully crafted campaign plan which allows us to attract buyers online and offline through our joint sales teams, delivering the right message at the right time and in the right place.