Coterie helped to define the target segment, before producing a VP & an eBook as a gated hero asset for lead generation.
We also produced a Go-To-Market (GTM) strategy, utilising marketing activities created across a range of channels and media at different stages of the RACE/Funnel buyer journey – including sales enablement.
The next stage was to execute this innovative, integrated marketing campaign demonstrating value propositions using advertising and organic content of interest manufacturing-sector executives, describing expertly the issues they face and the solution available. We also had a focus on internal offline audiences in order that they ‘evangelise’ the solution
Finally, we helped plan the execution of the campaign, setting up weekly review calls to progress the campaign and track and measure the success.