Project Description

Find a simple, easy to manage and cost effective way to create and execute a complex partner marketing programme for Fujitsu’s Security business.

The Client: Fujitsu

A global leader in technology and services.

The Challenge:

The challenge was to find a simple, easy to manage and cost effective way to create and execute a complex partner marketing programme for Fujitsu’s Security business.

The Solution:

By using the Coterie Partner Activate approach, we created a single, standardised process for planning content themes and activities for 12 months in advance. From this, we were then able to build a solid marketing plan to generate interest from potential partners and ultimately secure their commitment and funding.
Working with the Fujitsu Marketing team, Coterie oversaw the programme from start to finish, by engaging partners, helping develop the plans and managing the ongoing execution of the joint marketing activities.
Coterie worked closely with Fujitsu’s PR agency Harvard PR and design agency Direction Group to integrate all related activities, using their own collaboration platform Huddle to improve content sharing and workflow tracking.

The Outcome:

The programme has strengthened relationships between Fujitsu and its vendor partners, leading to new channels of communication, increased partner marketing activity significant new funding.
The new programme of activity, which has formed part of a wider integrated campaign, has been a factor in the growth of Fujitsu’s Security business by 34% within a year. The programme was also recognised in the 2015 B2B Marketing Awards, winning Best Multichannel Campaign for the joint team of Fujitsu, Coterie, Harvard PR and Direction Group.