Navigating partnerships can feel like travelling in a foreign country: there’s new terminology (and endless acronyms), unfamiliar pathways, and oftentimes new portals and marketplaces that are downright confusing. That being said, embarking on a partnership with Amazon Web Services (AWS) opens up a gateway to a vast customer base, business growth, and joint marketing opportunities – you may just need a trusty travel guide to help steer you to success.

In this blog, we’ll explore the AWS marketplace, how to access available Marketing Development Funds (MDF), and how Coterie can help you maximise the benefits of your AWS alliance.

AWS Partnership 101

Your organisation may be a part of the AWS Partner Network (APN), which is a global community that leverages AWS technologies, programs, expertise, and tools to build solutions and services for customers. APN allows your company to innovate with the latest AWS technologies, deliver differentiated value to millions of AWS customers, and drive profitable growth through various programs and resources.

Your Key Hub: AWS Partner Central

Once registered, AWS Partner Central becomes your primary portal for managing your partnership. Here, you can access benefits, differentiate your offerings, and utilise resources, tools, and training to enhance your marketing impact. It’s advised to familiarise yourself with this platform to effectively manage your engagement with AWS.

What Exactly is the AWS Marketplace?

Like other hyperscalers, AWS has a marketplace where you can list your products, apps, or services. Not only does this provide a new sales channel to reach AWS customers, but it simplifies procurement and deployment, making it easy to find, buy, deploy, and manage SaaS solutions in minutes.

To get started, you’ll need to register your company as a seller, prepare your product listings, and adhere to AWS’s guidelines and best practices. If this feels overwhelming, our experts can manage your marketplace end-to-end – from crafting your listings to implementing SEO optimisation.

The AWS Marketplace is a critical tactic in your partner marketing strategy, as AWS sellers are incentivised by marketplace sales, and position your listings directly to prospective customers.

Accessing Marketing Funds and Resources

AWS offers various funding programs to support partners in their go-to-market efforts. These include MDF buckets and other incentives designed to accelerate your marketing and sales initiatives. These funding opportunities can be complex, but with the right guidance, you can leverage them to maximise your partnership’s potential.

How Coterie’s Partner Marketing Services Can Support You

At Coterie, we specialise in helping partner marketers unlock the full potential of their AWS partnership. Our services include:

• Fund Access and Management: We assist you in identifying available funds within the AWS Partner Network, and through your AWS Partner Marketing Manager, and guide you through the process of accessing and managing these resources.  

• Strategic Marketing Planning: Our team collaborates with you to develop comprehensive marketing and sales enablement plans, ensuring you make the most of your available funding to drive maximum impact. 

• End-to-End Activity Execution: From ideation to implementation, we support your marketing and revenue enablement initiatives to achieve your goals. 

• Full AWS Marketplace Management: We’ll support you in creating a meaningful presence on the AWS Marketplace to stand out amongst your competitors. 

• Comprehensive Proof of Execution: We handle all administrative tasks to secure timely reimbursement of your claims, allowing you to focus on strategic activities. 

With years of first-hand experience working with organisations worldwide, we have deep knowledge of AWS’ funding and incentives. Our goal is to help you unlock partner funding and leverage available channels to accelerate your business.

Your AWS partnership is a significant asset in expanding your business’ reach and capabilities. With the right setup, effective navigation of AWS platforms, and strategic support from Coterie’s Partner Marketing Services, you can make the most from the benefits of this collaboration to drive measurable results. 

Discover more now: https://coterie.global/microsoft-aws-partner-support/