Microsoft and AWS are two of the most complex partner ecosystems in the world. We know how they work.
Navigating programme requirements, unlocking MDF, and building co-marketing that actually generates pipeline inside these ecosystems demands specialist experience. We have delivered this at scale, across multiple clients, in both environments.
Most organisations know they're leaving value on the table within their Microsoft or AWS partnership
The programmes offer significant marketing support, co-sell infrastructure, and funding access , but the complexity of eligibility requirements, competency frameworks, and administrative processes means many partners never access what they’re entitled to.
Coterie bridges that gap. We bring specific experience of both ecosystems, their incentive structures, marketing development fund access routes, co-marketing programme mechanics, and the internal stakeholder dynamics that determine whether a joint campaign gets resourced or deprioritised.
The result: faster MDF access, better-executed joint campaigns, and a clearer commercial return from programmes that represent a significant vendor investment.
How we work with Microsoft & AWS partners
We bring specific experience of both ecosystems, their incentive structures, marketing development fund access routes, co-marketing programme mechanics, and the internal stakeholder dynamics that determine whether a joint campaign gets resourced or deprioritised.
Step 1: Assess
We review your current programme status, competency attainment, and MDF eligibility. Most organisations have more available than they realise.
Step 2: Access
We handle the administration, compliance, and application processes that prevent most partners from fully accessing programme benefits.
Step 3: Activate
We build and execute the co-marketing programmes that put those funds to work, aligned to joint GTM plays, sales priorities, and commercial targets.
Step 4: Report
We provide the proof-of-execution documentation and commercial reporting that protects your access to future funding.
MDF funding can be used to meet your business needs.
Some use cases include:
Want to raise awareness or generate leads? We’ll leverage available funding to reach audiences through integrated marketing strategies that fit your business
Showcase your partnership through co-branded marketing collateral packs, case studies, value propositions and thought-leadership content
Ensure your alliance and sales teams can drive co-selling through robust partnership and solution material, and coaching support
Drive middle-of-funnel activities through meaningful customer initiatives on Microsoft or AWS products and solutions
Make an impact in the market when you launch a new solution. We’ll work across internal and external channels to drive excitement, joint selling and create tangible value for your organisation
Got a question?
As experts in Marketing Development Funds, we can help you identify existing MDF allocations, as well as potential funding opportunities. While we cannot guarantee you have available funding, we’ll be able to provide a clear view of your benefits as a Microsoft partner.
Coterie is an agile team of MDF and partner marketing experts. Boasting a diverse skillset we’re able to pull upon expertise from across our team to work swiftly to deliver results. Our only expectation is that you collaborate with us so we can move things along together.
Our aim is to become an extension of your team to help you maximise your MDF.
Unlock the Full Potential of AWS & Microsoft Commercial Marketplaces
Managing your presence on AWS and Microsoft Marketplaces can be time-consuming and complex. That’s where we come in. Coterie offers a complete solution tailored to your partnership needs:
- Optimised listings: Ensure your offerings stand out and attract buyers.
- Sales enablement: Fully briefed teams equipped to close deals.
- Strategic alignment: Maximise your partnership opportunities and achieve business goals.
