We’re so proud to bring you the news that our Coterie Acadamy partner marketing courses have now been accredited by the Chartered Institute of Marketing.
We know that partner and ecosystem marketers are often overlooked, with no clear training paths for their roles. We’re here to change that! With our academy, and with Coterie Connect, our mission is to put partner marketing on the map. We’re passionate about building a community of partner marketing professionals that are looking to connect with their peers, share valuable insights and build on their skills to get the best from their careers.
We’d love for you to join us on this mission!
Our Courses
Our 3 online courses will take you on a unique learning journey tailored to your needs. Whether you’re starting from scratch or looking to enhance your existing skills, our CIM Accredited courses are designed to guide you through every stage of partner marketing.
Here is an overview of each course, but for full details including a breakdown of modules, head to the Coterie Academy website here: Coterie Academy | Online Partner Marketing Courses – Coterie
Basics of Partner Marketing: Ideal for beginners, this course lays the foundation for building a successful partner program. It’s perfect for integrators or resellers who want to learn how to attract and manage partners effectively. You’ll gain essential skills and templates, making it a great starting point for those new to collaborative marketing or product management roles.
Multi-Ingredient Ecosystem Marketing: This course takes your knowledge to the next level, focusing on the complexities of ecosystem marketing. It’s designed for those already in the field, looking to deepen their understanding of ingredient branding and co-marketing.
Practitioner in Partner & Ecosystem Marketing Certificate: As the most advanced offering, this practitioner training is for those ready to take a significant step forward. It covers everything from building a partner-first approach to crafting joint value propositions and developing comprehensive go-to-market plans. This course is ideal for professionals seeking to master the art of partner and ecosystem marketing.
The courses are all available online for you to complete at your own pace. Once completed you will receive a certificate.
Helen Curtis, Coterie founder and Trainer
Helen is passionate about putting partner marketing on the map. An agency founder, University trainer, and co-author of ‘How To Be a Boundary Spanner’, Helen dedicates much of her time to empowering and enabling partner marketeers through training, leading Coterie Connect and working with clients.
Lizi Johnson, Partner Marketing Lead
Lizi is an experienced Partner Marketing Lead, delivering exceptional work for our clients at Coterie. A specialist in developing and executing GTM (go-to-market) plans, Lizi has worked with brands including Atos, NTT, HPE Aruba and many more.
Dawn Morris, Content and Value Propositions Lead
Dawn is an exceptional value proposition specialist. Working in the B2B space for over six years, Dawn has delivered content and joint value propositions for a range of IT and technology clients.
To learn more about our courses or enroll for just £275 for all 3, then head to our Coterie Academy website here https://coterie.global/coterie-academy-online-partner-marketing-courses/
Recent posts
News and insights
A decade of evolution: what we can learn from the past 10 years
Some of the challenges for partner marketeers that we faced back in 2013, when we started Coterie, remain challenges
How to create a strong foundation for partner marketers in times of disruption
In today's business world, companies face an unprecedented level of disruption and change. It can be particularly challenging for partner
How to make more with less in partner marketing, with Elke Behrend, Finastra
Our client, Elke Behrend, Partner Marketing Lead for Europe at Finastra, gives us her experience, insight, and best practice
