You’ve partnered with the hyperscalers.
You’ve crafted the strategy.
But who’s actually making it happen?
Working with AWS, Microsoft or Google Cloud? Then you know the opportunity, and the complexity. From navigating funding programs to aligning messaging and launching global campaigns – it’s a full-time job.
Good thing Coterie are experts in all three!
Read on or contact us today to explore how Coterie can become your extended team for hyperscaler success.
How can we help you unlock the full marketing power of these cloud giants?
Find out how we worked with Atos and Microsoft audiences to raise awareness about the strategic partnership, and encourage co-selling of joint solutions.
Atos wanted to revitalise their partnership with Microsoft, which lacked focus and drive. Internal and external awareness of the partnership’s strengths and joint solutions was low, hindering cross-selling and upselling opportunities.
The Hyperscaler Partner Marketing Checklist
If you lead alliances or partner marketing for a global tech business, you know the opportunity is massive, and so is the complexity. Hyperscalers like AWS, Microsoft, and Google Cloud offer unmatched funding, co-selling, marketplace access, and brand reach.
But too often, these opportunities stall.
✅ Funding goes unclaimed
✅ Campaigns never launch
✅ Teams stay misaligned
This checklist is your blueprint for turning strategic partnerships into measurable results. It captures best practices used by high-performing partners to unlock value, build pipeline, and deliver marketing that actually lands.
Use it to audit your current approach, align your team, and activate faster.
World-class technology companies trust Coterie.
