Founding Director
I set up Coterie in 2013 through a passion for partner and proposition marketing. The dream to create a business with a difference to both its customers and employees. Coming from 20+ years working in senior marketing and sales roles for global businesses such as BT Fujitsu, and Intel, I had experienced all the ups and downs myself and knew there had to be a better way.
My main focus now is on helping businesses across the globe, both vendors and SIs, foster their partnerships through collaborative marketing programmes and create knockout propositions as the foundation for effective campaigns and sales enablement. I also like to put my trainer and lecturing skills into action, helping up-skill internal marketing teams and providing insight into the very latest developments in technology across IOT, AI, automation, security, SD-WAN, cloud and future innovations.
My passions: Running up and down the hills of Yorkshire with crazy rescue dogs, understanding new tech and hanging out with the family.
My crowning glory: Meeting inspiring business leaders like Richard Branson and Alan Sugar? Actually, meeting the Chuckle Brothers on the train…and asking them how long they had known each other for… doh!
News and insights.
A decade of evolution: what we can learn from the past 10 years
Some of the challenges for partner marketeers that we faced back in 2013, when we started Coterie, remain challenges [...]
How do we deliver success? We work in partnership.
Starting any new business is hard. Getting over the 10-year mark is remarkable. So, what’s the secret to our [...]
Where we we’ve come from, who we are, why that matters….
As we celebrate our 10th year at Coterie, our team took a path down memory lane to when we [...]
World-class technology companies trust Coterie.
