Founding Director
I set up Coterie in 2013 through a passion for partner and proposition marketing. The dream to create a business with a difference to both its customers and employees. Coming from 20+ years working in senior marketing and sales roles for global businesses such as BT Fujitsu, and Intel, I had experienced all the ups and downs myself and knew there had to be a better way.
My main focus now is on helping businesses across the globe, both vendors and SIs, foster their partnerships through collaborative marketing programmes and create knockout propositions as the foundation for effective campaigns and sales enablement. I also like to put my trainer and lecturing skills into action, helping up-skill internal marketing teams and providing insight into the very latest developments in technology across IOT, AI, automation, security, SD-WAN, cloud and future innovations.
My passions: Running up and down the hills of Yorkshire with crazy rescue dogs, understanding new tech and hanging out with the family.
My crowning glory: Meeting inspiring business leaders like Richard Branson and Alan Sugar? Actually, meeting the Chuckle Brothers on the train…and asking them how long they had known each other for… doh!

News and insights.
How to create a strong foundation for partner marketers in times of disruption
In today's business world, companies face an unprecedented level of disruption and change. It can be particularly challenging for partner [...]
How to make more with less in partner marketing, with Elke Behrend, Finastra
Our client, Elke Behrend, Partner Marketing Lead for Europe at Finastra, gives us her experience, insight, and best practice [...]
5 simple steps to making your content go from ‘oh so last year” to on trend in 2023
For many of us, kicking off the new year is the ideal time for a fresh start. There’s something about [...]