Founding Director
I set up Coterie in 2013 through a passion for partner and proposition marketing. The dream to create a business with a difference to both its customers and employees. Coming from 20+ years working in senior marketing and sales roles for global businesses such as BT Fujitsu, and Intel, I had experienced all the ups and downs myself and knew there had to be a better way.
My main focus now is on helping businesses across the globe, both vendors and SIs, foster their partnerships through collaborative marketing programmes and create knockout propositions as the foundation for effective campaigns and sales enablement. I also like to put my trainer and lecturing skills into action, helping up-skill internal marketing teams and providing insight into the very latest developments in technology across IOT, AI, automation, security, SD-WAN, cloud and future innovations.
My passions: Running up and down the hills of Yorkshire with crazy rescue dogs, understanding new tech and hanging out with the family.
My crowning glory: Meeting inspiring business leaders like Richard Branson and Alan Sugar? Actually, meeting the Chuckle Brothers on the train…and asking them how long they had known each other for… doh!
News and insights.
Unlocking buyer intent: how real-time data is reshaping partner marketing
In our recent blog looking at upcoming B2B trends, we identified that intent data would become
B2B marketing trends: and how can you use them to streamline your partner marketing efforts and drive leads
Working in the dynamic world of partnership marketing means we’re always looking ahead to identify trends
Why customer retention matters—and how it’s shaped our approach to networking
At Coterie Marketing, we’ve learned first-hand just how powerful a strong network can be. 89% of
World-class technology companies trust Coterie.
