Founding Director
I set up Coterie in 2013 through a passion for partner and proposition marketing. The dream to create a business with a difference to both its customers and employees. Coming from 20+ years working in senior marketing and sales roles for global businesses such as BT Fujitsu, and Intel, I had experienced all the ups and downs myself and knew there had to be a better way.
My main focus now is on helping businesses across the globe, both vendors and SIs, foster their partnerships through collaborative marketing programmes and create knockout propositions as the foundation for effective campaigns and sales enablement. I also like to put my trainer and lecturing skills into action, helping up-skill internal marketing teams and providing insight into the very latest developments in technology across IOT, AI, automation, security, SD-WAN, cloud and future innovations.
My passions: Running up and down the hills of Yorkshire with crazy rescue dogs, understanding new tech and hanging out with the family.
My crowning glory: Meeting inspiring business leaders like Richard Branson and Alan Sugar? Actually, meeting the Chuckle Brothers on the train…and asking them how long they had known each other for… doh!
News and insights.
The key to long-term satisfied customers? A valued, supported & happy team!
We’re so proud to have achieved an 89% client retention rate in 2024, but we couldn't have done it
2024: The year sales enablement became revenue enablement
So first, the good news. Business leaders are more positive about the economic environment, shifting from a low-risk, high-efficiency
Our dedicated partner marketing courses are now CIM accredited!
We’re so proud to bring you the news that our Coterie Acadamy partner marketing courses have now been accredited