The Coterie team are thrilled to have been shortlisted in the Business to Business category of the 2020 Marketing Society Brave Awards.
The entry, which was a joint submission with Atos and Dell Technologies (incorporating brands Dell EMC and VMware), told the story of how Coterie’s systematic approach to partner marketing was vital in coordinating multiple teams across 3 huge IT brands to launch a brand-new product in just 8 weeks.
The result was a simple, yet powerful campaign which demonstrated the value of the Atos Digital Hybrid Cloud solution, through a proposition centred on customer needs that articulated the joint value of all 3 partners.
Nick Law, Atos’s Portfolio Director, who was the hero of the story for the Brave Awards entry, said, “Digital Hybrid Cloud is an opportunity for Atos but it is a crowded market and we knew being able to help our customers transform in a way that was quick and simple would set us apart. This campaign really worked hard to identify a unique angle and get Atos in front of decision makers at the right time and in the right way.”
Commenting on working with Coterie during this project, Colleen Fogerty, Marketing Director, GIA Marketing Acceleration Programme, said, “When it comes to understanding partners and all the different factors needed to nurture successful, long term relationships, Coterie really are the experts. Their process made sure we got the results we needed; ensuring commitment early on from all partners and keeping momentum going throughout the campaign to deliver joint objectives. We really couldn’t have done it without them.”
The Marketing Society Brave Awards recognise and reward the teams and campaigns that demonstrate not only marketing excellence but also bravery in their approach to a considerable challenge or those that made an impact in business and society.
The winners will be announced at an awards ceremony which will take place later this year. We have our fingers firmly crossed!